Posts Tagged ‘Leo Burnett’

Things we like… Ideal employers and Whoopi’s Poise
Monday, March 15th, 2010

This week, Leo Burnett and Starcom are named ‘best to work for’…

Sunday Times Top 100 ‘Best Companies to Work for’ list –

Leo Burnett and Starcom are the only advertising and media agencies on this year’s Sunday Times Top 100 ‘Best Companies to Work for’ list in the UK.

Starcom MediaVest Group (SMG) was a new entry on the list and ranked number 42. The company provides staff with an on-site GP twice a month, a physiotherapist monthly and subsidised beauty treatments among other things.

Leo Burnett was ranked number 61 with 80 per cent of employees saying they were proud to work for the company.

Bruce Willis in Gorillaz video –

Bruce Willis is putting his Die Hard action sequences to good use and has popped up in Gorillaz’ latest music video, “Stylo”, the first single to be released from its new album, Plastic Beach.

In the video, Gorillaz members Noodle, 2-D and Murdoc, are fleeing from the scene of a crime in a car chase and then engaged in a shoot out race with the Hollywood actor acting as a bounty hunter.

Whoopi Goldberg stars in adult diapers campaign –

Whoopi Goldberg has been kept busy in a print and television advertising drive for Poise, a brand of adult diapers by Kimberly-Clark.

In the hilarious TVC, Goldberg plays a host of historical and mythical women, including Mona Lisa, the Statue of Liberty, the Princess and the Pea, Eve, Joan of Arc, Lady Godiva, Cleopatra and Helen of Troy, to suggest that even the most powerful women in history might have struggled with incontinence.

Saatchi creative Andy Greenaway develops love tool –

Not content with just overseeing Saatchi & Saatchi’s creative output in this region, Andy Greenaway has taken to playing love doctor.

The creative chief has developed an iPhone app titled “Love Bugs” which includes 20 high-quality animations that allows would-be Romeos to express their feelings to love ones. The messages range from flirty and romantic to sexy and even remorseful ones.

… And one we don’t –

Publicity stunt or just bad timing, what is it with celebrities and infidelity? Following Tiger Woods and Ashley Cole, Take That star, Mark Owen, has checked into rehab days after admitting he has a drinking problem and cheated on his partner of five years.

Owen confessed that he had been “drunk for the last 10 years and it got to a bad point” and also admitted he was unfaithful to his wife before they were married in 2009.

Six of the best… detergent ads
Friday, February 19th, 2010

A New Year, a fresh start. Cleaning is a tedious job and getting the right help will make life easier. This week, we have six of the best detergent ads. Maybe you’ll find the product that suits you best here.

Vim is a bleach product owned by Unilever in Canada. Zig Inc developed this ad in 2004 and it won a gold Lion in the film category at Cannes. Titled ‘Prison Visitor’, the ad shows a Mom stuck in the bathroom forever because soap scum is hard to fight.

It’s always hard to keep children out of the dirt. Unilever’s Thai version of the Breeze Excel ad ‘Clean Conscience’ keeps children out of trouble too. It is created by Lowe Bangkok. The kid’s expression at 0:27 is priceless.

Tide-to-Go is a recent invention by Procter & Gamble that combats stains anytime, anywhere. Saatchi & Saatchi New York released this ‘Interview’ ad during the 2008 Super Bowl. Now fans can upload their own photos on the site and be the ‘talking stain’.

Ace laundry detergent says it’s the best at keeping shirts white. Leo Burnett Puerto Rico saves the day when a man is lost at sea. The man hopelessly changes into dry clothes and is then rescued because his white shirt stands out against the dark sea.

Also by Leo Burnett, this ad for detergent brand Gain has boosted the career of American actress Kimberly Stanphill. The script ‘Sir, are you flirting with me?’ is a classic.

When it comes to doing a dirty job, JayGrey Sydney says Sara Lee’s White King Power is what you need. A round of applause please to the people who keep bathrooms clean for the rest of us.

The best of Yasmin Ahmad
Monday, July 27th, 2009

As many of you will know by now, Yasmin Ahmad, ECD at Leo Burnett Malaysia, passed away at the weekend following a stroke last week. Very sad news.

In her honour, we thought we’d scour YouTube and dig out a few of her best ads, showcasing her ability to tell genuinely moving stories. We need your suggestions too.

First up, two Singaporean spots, both for the Ministry of Community Development, Youth and Sports. First, the acclaimed ‘Funeral’ spot from earlier this year. This was described in Media as “funny, surprising and emotionally provocative”, and also as “simply brilliant”. It manages the rare feat of being both genuinely moving and funny.

Also for the MCYS was 2008’s ‘Family’ - it’s less of a tear-jerker than ‘Funeral’, focusing on the relationship between father and daughter, but a great story nonetheless.

The list wouldn’t be complete without ‘Tan Hong Ming’, the famous ad for Petronas that won Gold at both Cannes and the Spikes last year, marking a breakthrough for the Malaysian ad industry. Its virtue is the natural performance of the children being filmed.

The Petronas ads were a regular highlight, allowing the creative team to create what are in effect short films without too much ’sell’. Here’s one celebrating Chinese New Year back in 2001:

Yet some of this style comes through in the more overtly commercial ads. Finally, here’s a spot for AirAsia. More openly comedic than some of the others, but still with a strong sense of family underpinning it.

Of course, this list is far from definitive - please feel free to post your suggestions and links in honour of a creative who will be sorely missed.