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Posts Tagged ‘Yasmin Ahmad’

Monday, July 27th, 2009

As many of you will know by now, Yasmin Ahmad, ECD at Leo Burnett Malaysia, passed away at the weekend following a stroke last week. Very sad news.

In her honour, we thought we’d scour YouTube and dig out a few of her best ads, showcasing her ability to tell genuinely moving stories. We need your suggestions too.

First up, two Singaporean spots, both for the Ministry of Community Development, Youth and Sports. First, the acclaimed ‘Funeral’ spot from earlier this year. This was described in Media as “funny, surprising and emotionally provocative”, and also as “simply brilliant”. It manages the rare feat of being both genuinely moving and funny.

Also for the MCYS was 2008’s ‘Family’ - it’s less of a tear-jerker than ‘Funeral’, focusing on the relationship between father and daughter, but a great story nonetheless.

The list wouldn’t be complete without ‘Tan Hong Ming’, the famous ad for Petronas that won Gold at both Cannes and the Spikes last year, marking a breakthrough for the Malaysian ad industry. Its virtue is the natural performance of the children being filmed.

The Petronas ads were a regular highlight, allowing the creative team to create what are in effect short films without too much ’sell’. Here’s one celebrating Chinese New Year back in 2001:

Yet some of this style comes through in the more overtly commercial ads. Finally, here’s a spot for AirAsia. More openly comedic than some of the others, but still with a strong sense of family underpinning it.